2022 Social Media Trends Report: Omnichannel Marketing
2-minute read
The team at Content Republic recently read the Social Media Trends 2022 Report by Talkwalker and Hubspot.
We’ve unpacked the report’s top trends and key takeaways to deliver them straight to you!
One trend is all about omnichannel marketing, and the importance of being on the platforms your consumers are using.
We’ve unpacked the report’s top trends and key takeaways to deliver them straight to you!
One trend is all about omnichannel marketing, and the importance of being on the platforms your consumers are using.
Here’s a quick roundup of what you need to know when it comes to omnichannel marketing:
- Tackle disinformation
- Focus on your audience
- Share information that resonates
Trend: Omnichannel engagement will change the way consumers engage with social media
There are over 8 million results of misinformation in online conversations since the beginning of 2021. Misinformation continues to affect our day-to-day conversations, regardless of the industry. 64.5% of internet users receive breaking news from Facebook, Twitter, YouTube, Snapchat, and Instagram instead of traditional media. With this rise in information comes the opportunity to expand audiences, and grow your consumer connections, by providing the information consumers want.
But there’s also an increased risk of fake news and misleading content - if you aren’t telling the right story, consumers will find it elsewhere, with content that is possibly detrimental to your business. For brands to keep up or stay afloat for the next year, it’s imperative to exploit every advantage. This means getting your hands on consumer insights.
But there’s also an increased risk of fake news and misleading content - if you aren’t telling the right story, consumers will find it elsewhere, with content that is possibly detrimental to your business. For brands to keep up or stay afloat for the next year, it’s imperative to exploit every advantage. This means getting your hands on consumer insights.
How consumers are driving the trend
While bots are sometimes used to perpetuate fake news, internet users typically play a huge role in the spread of misinformation online. A recent study revealed that lack of attention was the driving factor behind 51% of misinformation sharing on social media. With this in mind, brands should keep close tabs on what their audience is reading and believing and commit to sharing factual information that builds consumer trust.
How consumers are driving the trend
Content demands adapted as people’s lives changed. The shift from working from the office to working from home, meant people wanted more personalised experiences shaped around their lives. As that situation flips again, expect demands to expand again. The traditional 5-day office week is no longer guaranteed, so brands will have to offer a broader catalogue of experiences to meet a broader range of lifestyles. To keep ahead, successful brands will have had to keep their ears open to fully understand their customers.
Key Takeaways
1. Tackle disinformation
Misinformation can be critical to your brand reputation. Provide your audience with the information they are looking for, otherwise, someone else will. Social media is a powerful tool, but it has to be carried out with goodwill and appropriate consideration.
2. Focus on your audience
All your social media pages should be honest and informative. Ensure you don’t alienate your consumers by sharing irrelevant, inaccurate information. Once you lose a customer’s trust, you lose them to a competitor.
3. Share information that resonates
In 2022, posting and sharing videos is fundamental for any marketing campaign that wants to succeed. 84% of consumers said watching a brand’s video convinced them to make a purchase or subscribe to a service.
What the experts are saying
“Digital road mapping is essential to stay top of mind for your customers. Ensure the transition to a transaction is easy and memorable by providing convenient options at every point in their journey with you.”
Ming Johanson
CEO of Marketing Jumpstart
Ming Johanson
CEO of Marketing Jumpstart
“Video has become a common language to many of us, helping to meet our evolving need for connection, which is stronger than ever before. This is why we’re seeing more people turn to live-streamed, immersive and relatable content on YouTube to find that sense of togetherness. There is an opportunity for brands and creatives to connect more deeply with their audiences by tapping into the relatable and participatory creativity by YouTube’s diverse community of content creators.”
Tarek Amin
Director for the Middle East and North Africa, YouTube
Tarek Amin
Director for the Middle East and North Africa, YouTube
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