welcome to our library of reading material.
As far as food for thought goes, we think ours is pretty gourmet - the crème de la crème of content! Whether you need reading material that inspires or step-by-step support, our library of handbooks has something to offer.
Measuring and analysing social media metrics is a crucial step in maintaining an effective and optimised strategy. But first, it’s important to have a thorough understanding of what the metrics mean.
Optimising your social media campaigns starts with analysis. To understand what type of content your audience wants to see, it’s important to evaluate how your campaigns are performing
Social media can be an excellent tool for collecting data about your customers. It can help determine whether customers’ needs are being met and if the correct audience is being targeted.
We recently read Semrush’s State of Content Marketing 2022 Global Report and took away some valuable tips to help you break through the marketing noise and turn your content strategy into a success.
There is no one-size-fits-all notion when it comes to your Facebook ad campaigns. But if you want to make it successful, you need to A/B test them.
If you want to get the best results out of your Facebook ads, you’ll need to understand the different ad formats available. We’ve broken it down for you in a simple, digestible guide.
Ensure that you are getting the optimal results when you spend on Facebook ads by understanding the Facebook ads objectives first.
One trend is all about the decentralisation of social media, where brands incorporate social components directly into their user experience.
One trend is all about omnichannel marketing, and the importance of being on the platforms your consumers are using.
Explore how the COVID-19 pandemic has changed consumers’ online behaviours and needs, and what brands can do to stay relevant.
Content marketing isn’t about talking yourself up and pushing out sales messages. Instead, it's about helping your customers make informed purchase decisions.
Content marketing and social media marketing are two interconnected, but separate entities with different focuses, content types and intents.
Maintaining a strong focus on your customers’ needs, wants and expectations, and developing solutions to deliver on them, ensures your brand stays relevant.
We recently read the Social Media Trends 2022 Report by Talkwalker and Hubspot. We’ve unpacked the report’s top trends and key takeaways.
One of the key trends to watch out for in 2022 is about the development of new, innovative selling solutions on social media. Here’s what you need to know.
The Content Republic team recently read an article in Marketing Mag that discusses five customer engagement trends to be on the lookout for in 2022.
To ensure your customers actually take a moment to read your content, try some of the following ideas to lift engagement.
Like any good initiative, your content marketing strategy needs to begin with a clear objective. Read on to learn how to plan an effective content strategy.