Marketing Mag’s top five customer engagement trends of 2022
2-minute read
The Content Republic team recently read an article in Marketing Mag that discusses five customer engagement trends to be on the lookout for in 2022.
A quick scan of our main findings:
Here are the main findings:
A quick scan of our main findings:
- Trend 1: Live video
- Trend 2: Hyper-personalisation
- Trend 3: Next-level business messaging
- Trend 4: All-access channels
- Trend 5: Voice AI
Here are the main findings:
Trend 1: Live video
As the world gets increasingly more comfortable with streaming from home in every aspect of their lives – from fitness to education – the bandwidth to do so in a more immersive capacity is ever more important.
The need for this kind of technology is growing rapidly. From marketing and live shopping events, to fitness workouts, to education and training, live video experience will become an increasingly important way to bring audiences ‘inside’ your world.
The need for this kind of technology is growing rapidly. From marketing and live shopping events, to fitness workouts, to education and training, live video experience will become an increasingly important way to bring audiences ‘inside’ your world.
Trend 2: Hyper-personalisation
With 72 percent of consumers now saying they only engage with marketing emails tailored to their personal interests, it’s in every business’s best interest to figure out how to safely harness user data to create more personalised experiences for their customers.
Hyper-personalisation is no longer just an upcoming trend, but something you can implement into your marketing strategy now.
Hyper-personalisation is no longer just an upcoming trend, but something you can implement into your marketing strategy now.
Trend 3: Next-level business messaging
With a 98 percent open rate, it’s no wonder more and more businesses are using SMS to reach their customers. But just because your customers are seeing your messaging, doesn’t mean they’re acting on it. There are several factors that impact that conversion decision but one of the most important is trust.
Businesses should be looking for a tool that allows you to register for verified phone numbers and APIs to create a seamless and trustworthy customer experience.
When you approach messaging with trust, intention, and quality, it improves your business’s chance of converting them to long-term customers.
Businesses should be looking for a tool that allows you to register for verified phone numbers and APIs to create a seamless and trustworthy customer experience.
When you approach messaging with trust, intention, and quality, it improves your business’s chance of converting them to long-term customers.
Trend 4: All-access channels
Channel synchronisation is essential, and many companies are already trying to do it. But oftentimes, they are working with several different platforms to deliver this service.
Businesses should be using a single API to enable any digital channel (including SMS, chat, and email) to engage with their customers in one place. With one customised view of the customer from a single location, regardless of whether your team is in sales, services or marketing, you can offer customers a great experience while saving time and money in the process.
Businesses should be using a single API to enable any digital channel (including SMS, chat, and email) to engage with their customers in one place. With one customised view of the customer from a single location, regardless of whether your team is in sales, services or marketing, you can offer customers a great experience while saving time and money in the process.
Trend 5: Voice AI
More and more businesses are integrating a digital virtual assistant into their customer service journey. Therefore, it’s no surprise improvements in voice AI are on the horizon. This will make customer voice calls a smoother, customised experience.
Automated voices and pre-recorded choices are still very much the norm. However, the next generation of voice AI will identify and extract important signals from unstructured natural conversations. This allows customers to get to the right place at the right time and not have to deal with a rabbit hole of pre-recorded robot calls.
Automated voices and pre-recorded choices are still very much the norm. However, the next generation of voice AI will identify and extract important signals from unstructured natural conversations. This allows customers to get to the right place at the right time and not have to deal with a rabbit hole of pre-recorded robot calls.
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