2022 Social Media Trends Report: Social Selling
2-minute read
The team at Content Republic recently read the Social Media Trends 2022 Report by Talkwalker and Hubspot.
We’ve unpacked the report’s top trends and key takeaways to deliver them straight to you!
Here’s a quick peek into the 2022 social selling trends:
One trend is all about the development of new, innovative selling solutions on social media. Here’s what you need to know:
We’ve unpacked the report’s top trends and key takeaways to deliver them straight to you!
Here’s a quick peek into the 2022 social selling trends:
- Social selling will simplify the customer journey
- Choose attractive visuals
- Provide personalised experience
- Simplify and make it seamless
- Utilise user-generated content
- Keep up with current social commerce trends
One trend is all about the development of new, innovative selling solutions on social media. Here’s what you need to know:
Trend: Social selling will simplify the customer journey
While social commerce was previously focused on ads or promotions, platforms are beginning to provide new and innovative selling solutions that focus on making the journey easier for buyers. For example, Instagram introduced new shopping features which allow social media users to purchase items without ever leaving the app. Moving into 2022, brands should re-evaluate the purchasing paths they offer and consider taking advantage of social selling opportunities through Instagram posts, Reels, Stories, and more.
Trend analysis
As social media platforms are starting to provide e-commerce merchants with new shopping features, channels such as Instagram have become synonymous with social media influencers. These influencers endorse brands through strategic partnerships, promoting their products and services to their large, loyal follower bases. This influencer mark
eting push marks a big opportunity for brands to align their products and services with relevant influencers to meet new audiences in a place where they are already spending most of their day. If you’re not already considering this strategy, now is the time: 69% of marketers plan to disburse more money on Instagram influencers than any other market this year.
How consumers are driving the trend
To get a consumer’s attention and keep it, brands are having to think outside the box and get creative. Livestreams have become a popular way in which consumers can interact and even purchase products immediately. The more you know about your consumers, the better you’ll be at creating content that attracts them. As brands catch on, you can expect more ‘shoppertainment’ content on social media platforms.
Trend analysis
As social media platforms are starting to provide e-commerce merchants with new shopping features, channels such as Instagram have become synonymous with social media influencers. These influencers endorse brands through strategic partnerships, promoting their products and services to their large, loyal follower bases. This influencer mark
eting push marks a big opportunity for brands to align their products and services with relevant influencers to meet new audiences in a place where they are already spending most of their day. If you’re not already considering this strategy, now is the time: 69% of marketers plan to disburse more money on Instagram influencers than any other market this year.
How consumers are driving the trend
To get a consumer’s attention and keep it, brands are having to think outside the box and get creative. Livestreams have become a popular way in which consumers can interact and even purchase products immediately. The more you know about your consumers, the better you’ll be at creating content that attracts them. As brands catch on, you can expect more ‘shoppertainment’ content on social media platforms.
Key Takeaways
1. Your visuals should attract
If you’re using social media to sell, be as eye-catching as possible. According to statistics from Instagram, 70% of shopping enthusiasts turn to the platform to discover products. Use image analytics to find industry-engaging images, sure to stop a serial scroller in their tracks.
2. Get personal
Consumers want personalised experiences, and brands that want to stay competitive need to get onboard. Try to be as responsive as possible. Consider chatbots or consumer analytics tools to guarantee the customer journey is as smooth as can be.
3. Simplify and make it seamless
You can no longer neglect your customer experience. The faster and easier it is to navigate your platform and process, the better your chances of making a sale. No one wants a complicated ten-step process just to check out.
4. UGC as a way to connect
Connect with your consumers with user-generated content. Whether it’s improving how reviews are accessed or collaborating with happy customers, UGC is a great way to sell on social as it generates trust while increasing engagement.
5. Keep up with current social commerce trends
In 2022, more and more platforms will incorporate or revamp social commerce into their planning, such as Pinterest launching buyable pins. Upgraded functionality within social commerce is the way to go.
If you’re using social media to sell, be as eye-catching as possible. According to statistics from Instagram, 70% of shopping enthusiasts turn to the platform to discover products. Use image analytics to find industry-engaging images, sure to stop a serial scroller in their tracks.
2. Get personal
Consumers want personalised experiences, and brands that want to stay competitive need to get onboard. Try to be as responsive as possible. Consider chatbots or consumer analytics tools to guarantee the customer journey is as smooth as can be.
3. Simplify and make it seamless
You can no longer neglect your customer experience. The faster and easier it is to navigate your platform and process, the better your chances of making a sale. No one wants a complicated ten-step process just to check out.
4. UGC as a way to connect
Connect with your consumers with user-generated content. Whether it’s improving how reviews are accessed or collaborating with happy customers, UGC is a great way to sell on social as it generates trust while increasing engagement.
5. Keep up with current social commerce trends
In 2022, more and more platforms will incorporate or revamp social commerce into their planning, such as Pinterest launching buyable pins. Upgraded functionality within social commerce is the way to go.
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