2022: the year of the ‘now’ consumer
1-minute read
Placing your customers at the forefront of all your initiatives is something that the Content Republic and Property Republic teams have been reiterating to our clients and community for years.
In this article, we take a look at:
- What brands should focus on to remain relevant
- Why 2022 is the year of the ‘now’ consumer
- What consumers really want
- The importance of accelerating consumer intelligence
Maintaining a strong focus on your customers’ needs, wants and expectations, and developing solutions to deliver on them, is the best way to ensure your brand stays relevant – now and always.
We recently read the Social Media Trends 2022 report by Talkwalker and Hubspot, and found that it articulates this point perfectly:
We recently read the Social Media Trends 2022 report by Talkwalker and Hubspot, and found that it articulates this point perfectly:
For brands, 2022 is the year of the ‘now’ consumer.
Forget following your CEO, consumers are now in charge of your brand. We’ve been deep into the Age of the Consumer for some time, but the pandemic accelerated their takeover, putting them firmly in charge of 2022 and beyond.
They want more personalised content. They want faster service. They want better experiences. And they want it all now.
For your brand to survive, you will have to listen to, and respond, to their demands.
More than ever, consumers need to be the focus of every piece of content, strategy, or campaign put into action. The secret to winning over your audience is engaging your audience.
Consumer demands are high, but so are the opportunities. The brands that accelerate consumer intelligence to the forefront of their 2022 strategy, will be the true winners next year.
They want more personalised content. They want faster service. They want better experiences. And they want it all now.
For your brand to survive, you will have to listen to, and respond, to their demands.
More than ever, consumers need to be the focus of every piece of content, strategy, or campaign put into action. The secret to winning over your audience is engaging your audience.
Consumer demands are high, but so are the opportunities. The brands that accelerate consumer intelligence to the forefront of their 2022 strategy, will be the true winners next year.
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